The Sexual Nature Of Gucci s Fragrance For Men - 1563 Words

Sex Sells Introduction The amount of skin shown in our culture today has increased dramatically, in our outfits and in our advertisements. We use the human body, both male and female, to sell products ranging from perfume to hamburgers. It has become more acceptable in our culture to see more rather than leave some of the body to the imagination. This is specifically seen in the magazine advertisement for Gucci’s fragrance for men, Guilty. This advertisement targets the male audience, specifically the heterosexual male audience. I will use clearness and sufficiency to argue that the sexual nature of Gucci’s Guilty advertisement effectively targets the male audience because of our culture’s masculinity complex. Analysis For us to†¦show more content†¦It screams at the male audience that they can have this lustful woman at their chest if they only buy a bottle of this fragrance. The question at issue is what about this advertisement makes men want to buy the fragrance? Is it the passionate embrace of the couple, or is the scent? There are a few assumptions that this advertisement makes. One of these is that the male audience will respond positively to the woman, especially in the vulnerable position. Another assumption depends on the sexuality of the man. For this advertisement to be effective, the audience has to be heterosexual. There are a few implications that this advertisement gives. One is that the audience will go out and buy the fragrance, if only because the man seems to have it all from wearing the cologne. Another implication that this advertisement gives off is that if a man wears this cologne, he will be inundated with women and sex, which is every guy’s dream – right? The most important concept that this advertisement addresses is power. Susan Bordo, a philosophy professor at the University of Kentucky, writes in her essay â€Å"Beauty (Re)discovers the Male Body,† â€Å"A man’s presence†¦is dependent upon the promise of power which he embodies†¦what he is capable of doing to you or for you.† Power is the ability to influence the behavior of another person or the procession of events. In other words, power allows men to have influence over what they want; in the case of thisShow MoreRelatedThe Gucci Guilty Perfume Advertisement1079 Words   |  5 PagesIn this Gucci Guilty perfume advertisement, there are disagreements towards gender roles in advertising, implying how women and men are portrayed. Women are often shown as more feminine, compared to men who are shown as masculine. In the men’s advertisment (ad). the male is put above the female demonstrating his control and power. According to Boundless (2016), in traditional cultural context – males are the dominant gender. The direction of the model s eyes, the man looking directly into the cameraRead MoreNordstrom: a Marketing Analysis10083 Words   |  41 PagesMission?† Justin King Brittany Culver Michael Jorgensen Brief of Contents Executive Summary 3 Introduction 5 Part 1 0 Swot Analysis 0 1. Internal Strengths and Weaknesses 0 †¢ History 0 †¢ Nature of Firm/Current Situation 0 †¢ Resources of Firm 0 †¢ Policies and Objectives 0 2. External Opprotunities and Threats 0 †¢ Social 0 †¢ Demographic 0 †¢ Economic 0 †¢ Competition